Demonstrating Kia Motors’ ongoing commitment to safety and continuous improvement, the all-new 2017 Kia Sportage has earned the highest designation possible – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) when equipped with optional front crash prevention. The rating reflects top scores in each of five crashworthiness tests as well as the integration of driver assistance technologies to aid in crash prevention.
“The Insurance Institute for Highway Safety is one of the most recognized and respected organizations in the industry when it comes to evaluating vehicle safety, and as such, the Top Safety Pick Plus designation is a significant achievement,” said Orth Hedrick, vice president, product planning, KMA. “We are especially proud to have our all-new Sportage earn that TSP+ rating in light of IIHS’ new, more challenging standards, validating the efforts of our engineers and the priority we place on safety.”
IIHS testing parameters were changed for 2016, requiring each vehicle to earn “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention in order to qualify for a TSP+.
The 2017 Sportage is available with a wide range of driving-assistance systems and safety features including Autonomous Emergency Braking (AEB), Lane Departure Warning System (LDWS)1, Blind Spot Detection (BSD)1 with Lane Change Assist (LCA)1, Rear Cross Traffic Alert (RCTA)1, and Bi-HID headlights with Dynamic Bending Light (DBL)1 technology, high-beam assist (HBA)1, and front and rear parking assist1.
Furthermore, the structure of the all-new Sportage is significantly improved due to the extensive use of Advanced High Strength Steel (AHSS). With 51 percent of the Sportage’s body-in-white consisting of AHSS, versus the outgoing model’s 18 percent, torsional rigidity has improved 39 percent. In addition, the Sportage utilises more than a football field’s length (338 feet) of structural adhesives.
Editor’s note: All technical specifications and standard/optional features in this press release refer to the U.S. model and may differ from models marketed in other regions.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has around 50,000 employees worldwide and annual revenues of nearly US$44 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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